Shobhit Mahajan: Article 370
The cavalcade seemed
unending- 10 am Sunday morning is an unusual time to be
stuck in a traffic jam. The reason it turns out are a huge number of SUVs
blocking the road. Each vehicle is adorned with big posters
informing us that this is a rally being taken out by one of the prospective
candidates for the upcoming VidhanSabha elections due in a month. The rally is
to go to Rohtak to impress the party leader who is having his own roadshow
there. Young lumpens wearing saffron T-shirts with the prospective
candidate’s photograph are energetically hanging out of the SUVs, a la Bollywood
heroes. Going by the chaos and noise that is already being generated, I shudder
to imagine what we are in for over the next few weeks.
I shouldn’t have been
surprised though. For the last couple of months, the whole city has been
humming with election related activity. The number of ticket seekers for the
ruling party’s nomination, since that seems a no-brainer, has been growing
every day. And each of these prospects is outdoing the other by showering the
electorate with goodies as well as plastering the whole city with their hoardings.
T-shirts, clocks, badges, caps and saffron scarves are all the rage it seems.
Each of these items helpfully has the benevolent donor’s photograph along with of course our leader’s picture- as if it was not enough to have his face ubiquitously staring at us from billboards publicizing Ujala, Ayushman Bharat and other sundry schemes. It is the same story with hoardings- there is hardly an electricity pole, or a tree or even a fence left which does not carry multiple hoardings.
Each of these items helpfully has the benevolent donor’s photograph along with of course our leader’s picture- as if it was not enough to have his face ubiquitously staring at us from billboards publicizing Ujala, Ayushman Bharat and other sundry schemes. It is the same story with hoardings- there is hardly an electricity pole, or a tree or even a fence left which does not carry multiple hoardings.
A novelty in this election
is the use of social media. Almost all of them have bought advertising space
from Google and Facebook. Open a search page and there you have the smiling mug
shot of one or more of these candidates promising to turn the dusty and dirty
city into paradise. Fortunately no one is promising to make the pot holed roads
as smooth as the cheeks of Bollywood actresses yet!
Goodies, hoardings and
social media are not the only outlets being used to publicize. Some
candidates have found innovative methods of luring the electorate. Organising
religious sermons and body building contests seem passé- the latest one is
religious tourism. One candidate organized an all-expenses paid trip to Vaishno
Devi. Every day, for about a month, several air-conditioned Volvo busses would
take people to VaishnoDevi. Their food, lodging and of course travel all taken
care of. The busses carried huge banners with the suitably saffron attired
candidate’s photograph. It remains to be seen whether those who earned some
religious merit courtesy the candidate’s benevolence would reciprocate on
Election Day.
And then there is
another candidate who is going about all this with a precision which would make
a management guru proud. This gentleman started his campaign early- hoardings
with his mustachioed face, suitably air-brushed to soften the obviously macho
image have been all over the city for more than two months. The gentleman in
question is the scion of an immensely wealthy family- his father, who
incidentally has also unsuccessfully contested many elections, owns large
swathes of property in and around the city.
The candidate has
obviously hired an image consultant as well as a political strategist to appeal
to different segments. Thus, for instance, a music evening is organized with a
popular singer to attract the teenagers while a program honouring ex-servicemen
with several mustachioed generals is held to buttress his patriotic
credentials. Since one of the largest communities now in the city is
from Poorvanchal, a gala extravaganza was organized recently with
performances by all the leading lights of Bhojpuri cinema. This event was
meticulously planned with camera cranes and mega sized projection screens to
showcase the candidate while the audience of migrant Poorvanchalis waited
patiently for their favourite stars to make an appearance. These and
other events are then also advertised through advertorials in leading English
dailies.
Needless to say, all
this costs a large amount of money. Of course the elections have not been
announced and so the model code of conduct is not in force. But I wonder
whether the sleuths of the tax department are taking note of tens of crores
which are being so obviously spent by the candidates? The next time I get an
Income Tax notice to explain an income of a few thousand, I shall be recalling
the ubiquitous mustachioed face!
I am pondering all
this while sitting in the traffic jam while the SUV cavalcade inches along. I
notice that the cars are all numbered sequentially and there is another number
too on each of them- 370. It turns out that the candidate was so enamored of
the recent heroic acts of the present dispensation that he decided to take a caravan
of 370 SUVs to welcome the leader. For once I thanked our founding fathers of restricting the number of Articles in the Indian
Constitution to 448 only.
September 9, 2019