BJP's advertisement plan may cost a whopping Rs. 5,000 cr
Pick up any newspaper, switch on any TV channel, drive down any main street or tune into any FM channel and chances are that you will be bombarded with advertisements exhorting you to vote for the Bharatiya Janata Party and its prime ministerial candidate Narendra Modi. The tab? Media buyers and sources close to the BJP’s campaign said the party could end up spending about Rs.5,000 crore by May 12, when the last phase of polling takes place. Sam Balsara, chairman and managing director, Madison World, which is handling the BJP’s media planning, refused to say anything beyond “we are moving as per the approved plan”.