Adam Ramsay - Culture wars: identity politics and the fight against surveillance capitalism

By Dilip -

Neoliberalism was the form of capitalism that came after colonialism, driving markets back into the public sectors of the former colonial powers, allowing capital to monetise and extract wealth from their soft underbellies. Surveillance capitalism, led by the data giants, is taking its place. As academic and writer Shoshana Zuboff has argued, under surveillance capitalism, the new biggest companies on the planet make money from drilling markets into our souls.

Facebook, Google and Amazon profit by turning each of us into an individual cell of their vast, multidimensional spreadsheets, and pinning us into these corners with endless streams of advertisements telling us who we are and what we need to buy to make us whole. Data giants, Little says, want our identities to be hard, static and regimented, so we “align more neatly with commodities”. Anything that challenges this, he argues, “becomes a form of resistance not just to traditional forms of conservative hierarchy” but also to the very logic of modern capitalism…

https://www.opendemocracy.net/en/culture-wars-identity-politics-and-the-fight-against-surveillance-capitalism/


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