Ravish Kumar: Why the Modi Voter Has Fallen Silent

The BJP’s 2019 election drive has shaken off every association with the 2014 poll campaign. To put it baldly, 2019 is all about an excision of the memory of 2014. Seeing the party’s campaign posters, one gets an unerring feeling that the very mention of the last Lok Sabha campaign has it running scared.

The BJP has stuck new posters over those of five years ago – new issues are being marketed and the forced taglines are glaringly obvious. The analogy that comes to mind is of a schoolboy who fails his exams and comes home saying that many students have failed, because their answer sheets had not been properly evaluated. Similarly, in Modi’s case, his residual political success comes from the fact that opposition politicians and their parties too have nothing to show except failure.


There is one more thing – at home the schoolboy might dress up his failure by saying that other students have also failed, but in the neighbourhood he tells everyone that he has cleared his exams. Of course, he is careful not to show his report card to anybody. This is the story of more than 50% of the students in the Indian education system – and this is the story of Narendra Modi as well.

It is astonishing that the BJPs campaign posters have no mention whatsoever of the slogans of 2014; one wonders where they have vanished. Moreover, in the previous Lok Sabha election, people took it upon themselves to promote the party’s campaign, make the slogans their own. This time around, if not for playing politics over the army or the anti-satellite weapon programme led by the Defence Research and Development Organisation and the Indian Space Research Organisation, Modi would not have had a single issue to put up on his election poster.

As the man who has ostensibly hounded terrorism out, he stares out from the posters with a stern gaze. In Hajipur, on the way to the Digha Bridge, one comes across a poster lauding him for the successful anti-satellite missile test. The image that springs to mind is of a student who comes home and shows his mother not his bare exercise book but the full notebook of a classmate.

In 2014, Modi sold the people a dream. In 2019, he is hawking his failure... read more:

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