"What does the BJP need that could put it ahead of other parties?" During a car ride to a campaign venue in Uttar Pradesh in 2007, BJP president Rajnath Singh tossed an unusual question at his media assistant Prodyut Bora. The 33-year-old was taken slightly by surprise. He had been a part of the party for less than three years and didn't belong to a political dynasty. But he took his chance.
Remember, this was 2007, barely a year after Facebook and Twitter had been launched; the IT industry was booming and no party, Bora felt, had a narrative that could attract this new voting class of young professionals. A few months later, the Bharatiya Janata Party's 'IT Cell' was born, with Bora as a national convenor. Eleven years later, Bora, now also an entrepreneur in clean air technologies with an office in Gurgaon, says his brainchild has mutated beyond recognition.
"It's like Frankenstein's monster," he said.
Soon after he joined, Bora was assigned to the media cell of the BJP in Delhi under Arun Jaitley. The convenor of the media cell at that time was Siddharth Nath Singh, who he directly reported to. Before Bora left to join politics, he had worked in the DT group which has cinemas in Delhi, his first job, he recounts with a hint of pride, was at Biblio, a celebrated literary magazine. In 2007, Bora was nomi-nated from the cell to join Rajnath Singh during the state polls in UP as his media assistant and spent all of January 2007 traveling with him. Then in May-June, the party announced two new cells. One was Bora's IT cell, the other was the cow protection cell... read more:https://www.huffingtonpost.in/2018/06/22/its-like-frankensteins-monster-the-father-of-the-bjps-it-cell-says-team-modi-started-the-rot_a_23464587/?utm_hp_ref=in-homepage