RICHARD SEYMOUR - Musk & Twitter: the first lab rat to take over the laboratory
Social media platforms are devised by a Californian tech scene committed to competition and social hierarchy. Twitter’s protocols treat us as wannabe celebrities, striving to produce storms of admiration and rage. It is a complex evolutionary system that selects the vacuous grandstanding and sniggering boorishness of adolescent personalities... So much the better if, like Musk, they have a record of sociopathic behavior... What Twitter has done is (to) automate this tendency... A public sphere dominated by this lurid publicity mechanism is structurally committed to stupidity. And in that world, Musk is king... users are not citizens of a representative democracy, but lab rats governed by incentives and controls: Musk is simply the first such rodent to take over the laboratory. No plutocrat has ever so drastically de-sublimated his own mystique as has Musk, merely by tweeting his thoughts into the eternal void. His online persona -variously dull, boorish, self-pitying, whimsical and