The Emperor Uncrowned, The rise of Narendra Modi


Modi has turned the act of investing in what has long been one of India’s most business-friendly and industrialised states into a high-profile spectacle—and amplified the disclosure of annual investment inflows into singular triumphant announcements. In other words, Modi has successfully deployed the ancient mercantile and entrepreneurial energy of Gujarat to overhaul his own image.

Ten years after the anti-Muslim pogroms that killed more than 1,200 Gujaratis, Modi has managed to bury the past and resurrect his own extinct prospects for political advancement, replacing epithets like “fascist”, “mass murderer” and “Hindutva fanatic” with a title of his own choosing: Vikaas Purush, or Development Man. For the first families of Indian business, Modi is “the next leader of India”, “a visionary”, “the unstoppable horse”, and “the CEO who can lead the country”, to quote just a sampling of the effusive endorsements from men named Tata, Ambani and Mittal.. Read more:


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